Digital Marketing

Search Engine Optimization

• Search Engine Basics
• SEO Planning and Strategy
• On-page SEO
• Off-page SEO
• Keyword Research
• Tracking Results and Measuring Success

Content Marketing

• Principles and Techniques 
• Planning, Executing, and Monitoring Content Marketing Strategy

Social Media Marketing

• YouTube Marketing Strategy
• Account Set Up, Optimization, Keyword Research and Video Structure
• Create Facebook Page and Cover Pages
• Facebook Ads and Campaign
• Introduction to Twitter Marketing
• Hashtags to Increase Discoverability
• Optimize Your LinkedIn Profile
• Reach Your Target Audience with LinkedIn
• How to Make Sales on LinkedIn

Affiliate Marketing

• Affiliate Marketing Basics – How to Choose an Affiliate Marketing Niche 

• Steps to Get Started with Affiliate Marketing
• Fundamentals of Choosing Great Offers that will Make the Most Money
• Comparison of Major Affiliate Sites

• Marketing to Drive Traffic to your Affiliate Products
• Additional Ways to Generate an Income Online

Email Marketing

• Introduction to Email Marketing
• Why List Building is so Important

• How to Integrate ESP with WordPress
• How to Track Email Sign Ups with Google Analytics

• How to Add a Lead Magnet to Your Sign Up Form
• How to Turn Your Homepage into a Landing Page
• Email Analytics

Google Analytics

• Introduction to Google Analytics 

• Installing Google Analytics
• Enable the Essential Reports
• Setup Goal Tracking to Measure Success
• Filter Internal Traffic So You Don’t Skew Your Data
• Add Custom Dashboard to Reveal Essential Metrics
• Analyze Demographics Reports (Age, Gender, Interests and Behaviour)
• Analyze Geographical Reports (Language and Location)
• Analyze Detailed Reporting of All Pages

Google Tag Manager

• How Tag Manager Works
• How to Add the Data Layer
• How The Data Layer Works
• Cross-Domain Tracking
• How to Track Events with Variables 
• How to Set up Dynamic Remarketing 

WordPress Design and Development

• Introduction to WordPress
• How to Choose a Domain Name
• Domain Registration and Hosting
• How to Install WordPress
• Learn to Create Pages and Posts to WordPress 
• How to Choose and Install WordPress Themes
• Google Analytics for WordPress
• Elementor – The Fastest Page Builder

E-Commerce Seller / Marketplace

• Introduction to E-Commerce/Online Marketplace
• Preparing to Sell on Marketplace
• Marketing & Advertising